On Saturday, March 31, 2012, at 8:30 p.m. (your time), millions of people, organizations, corporations and governments around the world will come together to make a bold statement by doing something simple - turning off their lights for one hour. Why? To be a part of Earth Hour, which raises awareness about the need to take action on climate change.
Earth Hour is a global event organized by WWF (World Wide Fund for Nature, also known as World Wildlife Fund) and is held on the last Saturday of March annually, asking households and businesses to turn off their non-essential lights for one hour. Earth Hour was conceived by WWF and The Sydney Morning Herald in 2007, when 2.2 million residents of Sydney participated by turning off all non-essential lights. Following Sydney's lead, many other cities around the world adopted the event in 2008. Earth Hour 2012 will take place on March 31, 2012 from 8:30 p.m. to 9:30 p.m., at participant's local time.
Earth Hour 2011 was the biggest year in the campaign's five-year history, reaffirming it as the largest-ever voluntary action for the environment. It took place in a record 5,251 cities and towns in 135 countries and territories in all seven continents. It had an estimated reach of 1.8 billion people across the globe. In addition to this, the campaign's digital footprint grew to 91 million.
In 2011, Earth Hour's iconic global 'lights out' event, some of the world's most recognized landmarks, including the Forbidden City, Eiffel Tower, Buckingham Palace, Golden Gate Bridge, Table Mountain, Christ the Redeemer statue and Sydney Opera House switched off their lights in a global celebration of the one thing that unites us all - the planet.
This year, Earth Hour is challenging you with the 'I Will If You Will' Challenge
Switching off your lights is just the beginning. This Earth Hour, you can do more. Earth Hour wants you to dare the world to save the planet with an "I Will If You Will" challenge.
What would you be willing to do if you could get 100 or even 1,000 people to recycle or take public transportation? The "I Will If You Will" challenge is a simple promise and a challenge. Dare anyone -- your friends, your family, your co-workers -- to accept your challenge and help protect the Earth. Or you can accept someone else's challenge.
Earth Hour is much more than lights out. Earth Hour is an invitation to change our world. Dares are limited only by your imagination.
Why is your participation important?
Our future depends on it. Across the world, biodiversity and natural habitats are disappearing at a greater rate than ever before. We are depleting the earth of wild animals, water, wood and other natural resources faster than they can be replenished; polluting and altering natural habitats and changing the entire planet's climate.
Things will only worsen if we continue in the same direction.
Earth Hour raises awareness of sustainability issues. But there's more to it than switching off lights for one hour once a year. It's about giving people a voice and working together to create a better future for our planet.
Pink Goes Green has been supporting Earth Hour since 2009. Learn more here.
World Wildlife Fund